Beyond Last Click: Why Attribution Models Make or Break iGaming Growth
Most iGaming operators still rely on last-click attribution, leaving millions in misallocated spend. Here's how to build a model that reflects reality.
Read More →Hi, I'm Ariel
Growth marketing and user acquisition specialist with 5+ years in regulated iGaming markets across Europe and Latin America. I build systems that turn paid media into measurable, scalable revenue.
I'm a growth-focused marketer who specializes in building acquisition systems for iGaming operators. My approach is rooted in data, performance metrics, and sustainable scaling — not hype or vanity metrics.
With experience across regulated markets in Europe and Latin America, I understand the nuances of compliance, geo-targeting, and multi-channel attribution that make iGaming acquisition uniquely challenging.
Results that speak for themselves — across markets, channels, and budgets.
Managed and optimized multi-million dollar paid media budgets across Google, Meta, programmatic, and affiliate channels in regulated iGaming markets.
Designed end-to-end acquisition funnels with proper attribution, automated reporting, and clear KPI frameworks that connected spend to revenue.
Led user acquisition strategies across 10+ markets in Europe and Latin America, adapting messaging, creatives, and channel mix for each geography and regulatory framework.
Implemented robust tracking, A/B testing frameworks, and cohort analysis to continuously improve CPA, LTV, and ROI across all acquisition channels.
I help iGaming operators build acquisition engines that actually work.
Full-funnel growth audits and strategic roadmaps. I identify bottlenecks, missed opportunities, and build a clear path from current state to target KPIs.
Hands-on paid media management across search, social, programmatic, and affiliates. Compliant creative production and campaign optimization for regulated markets.
Attribution setup, tracking implementation, and automated reporting dashboards. Turn raw data into clear decision-making frameworks.
Player lifecycle optimization, segmentation strategies, and re-engagement campaigns that maximize LTV and reduce churn across the player journey.
Most iGaming operators still rely on last-click attribution, leaving millions in misallocated spend. Here's how to build a model that reflects reality.
Read More →A step-by-step framework I use to diagnose growth bottlenecks and build actionable roadmaps for iGaming companies entering new markets.
Read More →What happens when a market goes from gray to green? The acquisition playbook changes completely. Here are the patterns I've seen work.
Read More →Have a growth challenge? I'd love to hear about it. Reach out and let's discuss how I can help your iGaming operation scale.